Address: 207 E. Broadway, Long Beach, CA 90802
HOA: Insurance Exchange
Year Built: 1925
Units: 12
Table of Contents
- All About the Insurance Exchange
- The Architects of the Insurance Exchange
- Common Questions
- Architectural Style: Beaux-Arts
- Dining Options
- Interested in Buying or Selling?
All about the Insurance Exchange Lofts
The Insurance Exchange stands out prominently on its location on Broadway in Downtown Long Beach. When you think back to what this area looked like back in 1924 this structure is even more amazing as the number of buildings that would stand at 8 stories tall or higher were incredibly small.
Architect Harvey Lochridge designed this structure originally; however, his vision was certainly not for stunning lofts in the heart of Long Beach. His vision, that he designed in the Beaux Arts architectural style, was to design a building for Harry Middough. Harry Middough had a retail business known as Middough’s Boy’s Shop that focused solely on clothing for boys, which was a unique approach in the 1920’s. As was typical of building developments at the time, the building design itself was part of the overall marketing approach, meaning a distinct design would attract people to come in and shop (an approach taken by the Kress Building and Walker Building as well). The original structure was designed with 28,000 sq ft of floor space allowing for offices as well as multiple floors of retail opportunities.
From its original construction in 1924 it would be nearly 80 years until the building was envisioned as lofts in Long Beach in 2002. The project had a great deal of complexities to comply with new fire codes while providing innovative floor plans that would be desirable for a range of buyers. The building was carefully configured into a total of 12 lofts ranging most commonly in size from 1,220 sq ft to 1,450 sq ft; however there are two lofts (#201 and #801) that are over 2,700 sq ft. With a select number of lofts available we provided a breakdown of the individual units and the corresponding sq ft for you to review.
| Unit | Sq Ft |
| 201 | 2,730 |
| 301 | 1,310 |
| 302 | 1,450 |
| 401 | 1,310 |
| 402 | 1,450 |
| 501 | 1,310 |
| 502 | 1,450 |
| 601 | 1,310 |
| 602 | 1,410 |
| 701 | 1,220 |
| 702 | 1,330 |
| 801 | 2,810 |
Of course the sq footage of a loft only tells part of the story. To match the stunning exterior of the building with a detailed facade this loft project features properties that truly could be in any architectural magazine. When you enter a unit you can find larger rectangular floor plans, featuring stunning wood floors where you are greeted with warm light from the large windows. The developers exposed the brick work which adds a warm feeling that is in a delightful contrast to the exposed concrete ceilings. The ceilings here can soar to 17’ in some units providing for the opportunity to have a mezzanine level.
While designed in 2002 the developers understood the customer who would be living in these lofts. The lofts were designed with inside stackable laundry units, gourmet kitchens featuring Viking appliances, granite countertops, and islands to maximize your cooking area. They did a great job of mixing new with old from having exposed ductwork in the main living area to carefully dropping the ceiling above the kitchens to feature recessed lighting. The floor plans are most often listed as “1 bedroom, 2 bathrooms” which is usually 1 bedroom and 1.5 bathrooms. The full bathroom features double sinks with Hans Grohe fixtures that are further enhanced with a separate bathtub and an oversized two-person shower.
The Insurance Exchange serves as a testament to an adaptive re-use project that embraces history while also providing modern benefits. The careful transformation allowed this building to be registered as a historic building with Long Beach in 2003 and the Mills Act in 2015 which can provide added tax savings.
Enjoy the heart of downtown in a building that dates back to 1924! The Insurance Exchange boasts Long Beach Lofts with large 1500 sq ft floor plans that have been upgraded since the original date of the building. Now the units feature Porcher Sinks and Hans Gorhe features, along with classic details like exposed brick. There are only 12 units available in this Loft project so act quickly as they do not come on the market that often.
Architects of the Middough’s Boy’s Shop and the Insurance Exchange Lofts
With adaptive reuse loft projects, such as the Insurance Exchange, the heart of the building belongs to the original architect. While the developer and architect who reinvigorate the building by making it a loft project certainly deserve credit, the architect who created the original vision should be acknowledged for designing a project that could have a long lasting life.
Harvey Lochridge
Harvey Lochridge made significant contributions to the architectural landscape of Southern California. Born in the late 1800s, Lochridge grew up during a period of rapid industrialization and urban development. This environment likely influenced his decision to pursue architecture. He attended a prestigious architectural school, where he studied under notable architects who emphasized classical architectural styles and innovative construction techniques.
Lochridge’s architectural style was characterized by a blend of classical and modern elements. He had a deep appreciation for the Renaissance Revival style, which is evident in his design of the Insurance Exchange Building in Long Beach. His work often featured intricate detailing, balanced proportions, and a sense of grandeur. Lochridge believed that buildings should not only be functional but also aesthetically pleasing and reflective of their cultural and historical context. This philosophy guided his approach to design throughout his career.
In addition to designing Middough’s Boy’s Shop in Long Beach he also is credited with additional buildings such as the following:
- The Pacific Coast Club (1926): This exclusive club building featured a mix of Mediterranean and Renaissance Revival styles. It served as a social and recreational hub for the city’s elite. Although the building was demolished in 1988, it remains a significant part of Lochridge’s legacy.
- Long Beach City Hall (1929): Lochridge contributed to the design of this civic building, which combined elements of Beaux-Arts and Renaissance Revival architecture. The structure served as the city’s administrative center for several decades and was notable for its grandiose design and functional layout.
Later in his architecture degree he switched his primary focus to being a civil engineer. This level of cross-training certainly isn’t common but surely validates as to why his buildings have stood the test of time.
Common Questions
What is the history of the Insurance Exchange Lofts?
Answer: The Insurance Exchange building was originally constructed in 1925. It started its life as Middough’s Boy’s Shop and over the next nearly 80 years served as a commercial building and housed various businesses. In 2002, the building was converted into residential lofts, preserving many of its historic architectural features. The conversion aimed to blend the building’s historic charm with modern amenities and design, making it an attractive option for those looking for a unique living space in downtown Long Beach.
Do the insurance exchange lofts have inside laundry?
Answer: While the 1925 version of the building didn’t have to concern itself with laundry, today’s buyer certainly does. Here you will find each unit has the ability for a stackable laundry unit.
Is there Parking at the Insurance Exchange?
Answer: Yes the lofts here have secured parking. Make sure to identify which space(s) are associated with your particular loft when you are in escrow.
Are pets allowed in the Insurance Exchange Lofts?
Answer: Yes, the Insurance Exchange Lofts are pet-friendly. There may be some restrictions on the size and breed of pets, as well as additional pet deposits or monthly fees. It’s advisable to check with the property management for the specific pet policy and any associated costs.
Is there a commercial component to the Insurance Exchange?
Answer: Yes on the bottom floor you will find the Congregation Brewery and Cocina.
Architectural Style: Beaux-Arts
Harvey Lochridge designed the Insurance Exchange building in the Beaux-Arts style of architecture. His original vision, from 1924/1925 was preserved during the adaptive reuse project that was completed in 2002. This style of architecture was particularly prominent in the late 19th and early 20th century. While there are many characteristics of this style we invite you to consider a select few of them that the insurance exchange truly embraces.
Scale and Monumentality
Beaux-Arts buildings are often large and monumental, designed to impress and convey a sense of grandeur. This scale is particularly evident in public buildings such as museums and government buildings. The design aims to create a dramatic and imposing presence that reflects the building’s importance and function. While the Insurance Exchange isn’t large, by today’s standards, a 12 story building certainly was on the larger side in the mid 1920’s in Long Beach.’
Symmetry and Classical Proportions
One of the defining features of the Beaux-Arts style is its rich and elaborate ornamentation. Decorative details such as sculptural reliefs, garlands, swags, and cartouches are commonly used to embellish facades. These decorations often include motifs from classical mythology, history, and nature, adding to the building’s visual richness and complexity. Symmetry is particularly evident in the Insurance exchange as the use of windows not only provides a stunning array of light in the individual units but provides a beautiful example of symmetry no matter what side of the building you view.
Elaborate Ornamentation
One of the defining features of the Beaux-Arts style is its rich and elaborate ornamentation. Decorative details such as sculptural reliefs, garlands, swags, and cartouches are commonly used to embellish facades. These decorations often include motifs from classical mythology, history, and nature, adding to the building’s visual richness and complexity. The sculptural reliefs are particularly evident at the Insurance Exchange just above the first floor where you can witness the different scenes that have been carefully carved into the structure. The elaborate ornamentation is further evident above each row of windows and these can be seen as you gaze from the ground floor up to the top of the building. To think of the talent and time it took to create these back in the 1920’s is truly remarkable.
Harvey Lochridge designed a truly stunning building. He certainly didn’t anticipate it would become a set of unique living lofts; however, his dedication to a quality building has made sure that it could stand the test of time for all to enjoy.
Dining Options
When you are in Downtown Long Beach you get to enjoy some of the greatest variety of restaurants that you can enjoy without even getting in your car. If you should own a loft at the Insurance Exchange we are certain you can find a few favorite dining locations but you just might want to challenge yourself to keep trying something new as the array of bars and restaurants is astonishing. To help you get started on your dining journey we invite you to consider the following options.
Agaves
Address: 200 Pine Ave, Long Beach 90802
Agaves is a restaurant and tequila bar located on Pine Avenue. This Mexican restaurant provides a comfortable yet elevated experience where you can enjoy a modern interpretation of traditional favorites. In addition to the selection of food you will find not only your traditional margaritas (i.e. Cadillac Margarita and Jalapeno Margarita) but a wide selection of additional margarita, tequilas, mezcals and more to select from.
The Stave
Address: 170 The Promenade N, Long Beach, CA 90802
When you are in the mood for a truly wide selection of spirits with some light eating then you will want to visit the Stave. While they certainly have a strong lineup of signature cocktails you might be more intrigued by the selection of Whiskeys and Scotches that are available. Anything from Bourbons, Ryes, to Scotches that span the range from your Blends, Single Malt Highlands, Single Malt Lowlands and Speyside…a truly remarkable selection that will make it tough to pick just one drink.
The dining options in downtown Long Beach provide you with an enjoyable living experience that can make it tough to want to cook at home, even when you have a stunning kitchen like many of the lofts in the area.
Interested in Buying a Loft or Selling Your Loft at the Insurance Exchange?
When you are interested in selling your Insurance Exchange Loft (or buying) there are many items to consider. Regardless of whether you are selling or buying it is about understanding market conditions, the individual loft at the Insurance Exchange, upgrades/conditions, your goals, and even more. Insurance Exchange Lofts occupy a unique part in the landscape of Long Beach Lofts and getting the most from a sale or the best price on a purchase is about having the right real estate agent/broker to help you. When you would like guidance, whether you are buying or selling please fill out our Long Beach Hot List and we will be happy to help.